Please read the criteria below before applying.

Who can apply?

We welcome sponsorship applications from organisations and initiatives across New Zealand, including:

• Sporting events, clubs and competitions
• Schools and educational programmes
• Community events and festivals
• Charities and community organisations
• Youth development programmes
• Environmental and sustainability initiatives
• Cultural and other community-focused programmes
• Other initiatives that provide a meaningful benefit to the community

Key requirements

To help us assess each opportunity fairly, applicants should provide:

• Organisation/applicant details — including legal entity or organisation name and contact person.
• GST status — applicants should generally be GST registered where sponsorship is being provided as a commercial sponsorship arrangement. Please provide your GST number.
• Event/programme details — what the event or initiative is, its purpose and the community it serves.
• Date and location — including venue, event date and operating times.
• Expected attendance/reach — estimated participants, spectators, attendees or online audience.
• What Hummingbird Group receives in return — e.g. logo placement, signage, social media exposure, website promotion, MC announcements, event branding, tickets, networking opportunities or other agreed marketing opportunities.
• Hummingbird Group presence — please advise whether our team is invited or expected to attend, and whether a stand, signage, presentation, speaking opportunity or other physical presence is available.
• Marketing opportunities — provide details of any digital, print, social media, media or on-site exposure available to Hummingbird Group.
• Sponsorship amount requested — including what the funds, products or services will be used for.
• Previous sponsorship/support — if applicable, please provide details of any previous support received from Hummingbird Group.

Please note: Sponsorship is not guaranteed and each application is assessed individually. Hummingbird Group may prioritise opportunities that provide meaningful community impact and appropriate brand visibility. Annual funding is limited, and maximum sponsorship amounts may apply depending on the type and scale of the initiative.